Google Changes again and price increases

Google has made a change to the appearence of their site after a long long time. They have also 'officially' released froogle. Not all improvements are for the better. The other day I wrote about how

Google is playing into the hands of SEOs.

Googles algorthimic and other changes are supposedly for the benefit of it's end users and not for the web masters. That's understandable but are they achieving their goal?

When we released Rad Upload we wanted to make a it a really affordable file upload software. Unfortunately with all the changes at google we are having to spend more and more on advertising. This makes it impossible for us to sell our products with out the price increase. So who is the ultimate loser? google's customer.