Adwords Site Filtering at last
I have complained many times about the lack of a site filter for Adwords. As a result if you choose to advertise on the Adwords content network you have no control of where the ads were being displayed. Or at least that is until last week you had no control. Now at long last google has finally added the ability set campaign wide 'site filters'
At Rad Inks we immidiately made use of it to see our daily spending go down sharply. In spite of the decrease in advertising cost, we have seen a marginal increase in sales figures, so obvioulsy site filtering is a good thing.
The fate of many sites on the Adsense network remains to be seen, more and more sites will surely get into one filter or another and will be reduced to displaying 'remanant campaigns'